Spend hours building a toy car for my son expecting a loud ‘Yeah!’ when it is unveiled for him, instead you get a reluctant look, not interested at all! He comes around, takes few peeks and moves on, what a disappointment for a father! So what do you do, well, recoil and mull?

On the brighter side, what do you learn from the experience, these come to mind:
– The market\customer was not ready
– The consumer was not mature enough 🙂
– The customer was not consulted before or during the development
– Are consumers toddler like, in some ways?